Croft Communications travel sponsorship:
On top of the on air activity the brand also sponsored the Heart Tech Appeal.
Put in place during the 2020 lockdown, the initiative has allowed hundreds of children across Hertfordshire to have access to the necessary technology to effectively learn from home.
Teaming up with Heart, Croft asked businesses across the country to donate any unused laptops, desktops or tablets, donate to kids who need it the most. This included 100 free mobile broadband packages supplied until the end of the school year from Croft.
Results: Increased Reach and Brand Awareness
Cassie Peasnell: Marketing Manager – Croft Communications:
‘Heart Hertfordshire has helped us reach a completely new audience helping us gain new clients both locally and as far as Central London. When you speak to people about the brand, they can almost always recall us from the radio and it is that recognition that is important, something we didn’t have previous. The tech appeal has also given us a really great opportunity to give something back to the community. Being a communications business it was really great to help local school children and working with Heart felt like a really natural and positive partnership’.
John Darin: Hertfordshire Drivetime Presenter – Heart Radio:
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