How Brands can Build Brand Awareness Why is brand awareness important? Brand awareness comes from understanding your target audience and building a genuine connection with them. We live in a world where every brand wants to be number one in the consumer’s minds and with [...]

Boosting your Brand Awareness with Radio Sponsorship What is Radio Sponsorship? Radio Sponsorship builds brand awareness and boost brand association. Sponsorship creates a powerful bond between brand and consumer. Sponsorships is also effective in supporting your digital advertising. A multichannel approach increases your consumers level [...]

What are the benefits of using radio advertising for recruitment? When using radio to recruit, you are not just reaching those out of work, you are reaching everyone. Although a listener may not be looking for a job, a well-placed advert could pique the interest [...]

What Makes A Great Ad Campaign? Communicorp UK Creative Director John-Paul Hughes takes us through the three important considerations for a great ad campaign. It’s not how many people hear it, it’s how many people heed it. An effective ad shouldn’t make people think “what [...]

Radio advertising at Christmas: Why should I advertise on the airwaves this festive season? The leaves are just turning brown and here we are talking about Christmas, however, it is peak time to book advertising for the Christmas season. If you want your advertising to [...]

Croft Communications Raises its Brand Awareness with Radio Advertising and Sponsorship Who: Croft Communications Croft Communications are a Hertfordshire based telecommunication company that provide a comprehensive range of telecommunication services for SMEs and the Public Sector. With clients including estate agents, healthcare providers and educational [...]