How much does radio advertising cost?
There are several deciding factors to consider when determining the cost of radio advertising which we have briefly outlined below. Fancy reading later? Download our handy ‘Guide to Radio Advertising’ e-book here.
Reach/number of listeners
The general rule is that the more people who listen to a radio station, potentially reaching more customers for you, the more expensive it will be to advertise on there. Popular commercial stations will be higher in price than smaller local stations.
Number of spots
The larger the number of spots or ‘radio adverts’ you choose to have, the higher the investment will be. Radio advertising campaigns vary in size depending on budget and brand, you may want to choose to play a couple of ads a day or create a more ‘heavyweight’ campaign and pay for between 10-15 spots so that you are covering the entire day.
Length of campaign
Radio adverts can vary from 10-60 seconds, with an average advert being around 30 seconds. Campaigns can run for one to two weeks (short term promotions or giveaways) or a few months to ensure your get your message and brand out there.
Time of spots
Depending on messaging, certain times of the day will work much better than others. Spots are mostly broken down into breakfast, day, evening, and overnight, these are known as ‘day parts’. The most ‘in-demand’ spots are usually breakfast and evening as they have the most listeners.
The production of an actual advert is an addition that you should consider, this will impact the overall cost of your radio advertising campaign. An ad that includes one simple voice would cost significantly less than a conversational commercial that would feature a number of different voice artists.
Want to know more about the cost of radio advertising? Take a look at our definitive guide.