The UK’s No.1 Hit Music Station

Capital Scotland is the UK’s No.1 Hit Music Station, playing the biggest hits from the hottest hit music artists, broadcasting across Edinburgh and beyond.

With its national breakfast show, large-scale events such as Capital’s Summertime Ball and Jingle Bell Ball, its laser-focus on hit music and all-fresh presenter line-up, Capital nails its youth proposition

Who have we worked with?

Learn about our other stations

From Capital Scotland to Heart North Wales, we provide over 3.1m adult listeners a week across the UK with the music and news they want to hear.

How much does radio advertising cost?

There are several deciding factors to consider when determining the cost of radio advertising which we have briefly outlined below. Fancy reading later? Download our handy ‘Guide to Radio Advertising’ e-book here.

Reach/number of listeners

The general rule is that the more people who listen to a radio station, potentially reaching more customers for you, the more expensive it will be to advertise on there. Popular commercial stations will be higher in price than smaller local stations.

Number of spots

The larger the number of spots or ‘radio adverts’ you choose to have, the higher the investment will be. Radio advertising campaigns vary in size depending on budget and brand, you may want to choose to play a couple of ads a day or create a more ‘heavyweight’ campaign and pay for between 10-15 spots so that you are covering the entire day.

Length of campaign

Radio adverts can vary from 10-60 seconds, with an average advert being around 30 seconds. Campaigns can run for one to two weeks (short term promotions or giveaways) or a few months to ensure your get your message and brand out there.

Time of spots

Depending on messaging, certain times of the day will work much better than others. Spots are mostly broken down into breakfast, day, evening, and overnight, these are known as ‘day parts’. The most ‘in-demand’ spots are usually breakfast and evening as they have the most listeners.

Production

The production of an actual advert is an addition that you should consider, this will impact the overall cost of your radio advertising campaign. An ad that includes one simple voice would cost significantly less than a conversational commercial that would feature a number of different voice artists.

Want to know more about the cost of radio advertising? Take a look at our definitive guide.

Using radio with other media

Radio can play a highly effective role for advertisers either on its own or alongside other media. Here Radiocentre has reviewed how advertisers use radio as part of a wider media combination to enhance overall campaign performance.

Radio and television

The two media share many common strengths: both are widely consumed on a daily basis, accounting for a high share of the average consumer’s media day, and as real-time media they are both effective at reaching out to new customers and emotionally engaging them with an advertised brand. Radio is often used to broaden the impact of a TV campaign, exploiting strong audio brand cues to readily bring the brand to mind across the day and in doing so extending overall campaign reach and effectiveness.

Radio and online

Radio and online is a potent media mix. The real-time linear nature of radio strongly complements the on-demand nature of online media. With low levels of ad avoidance, radio excels at reaching out and spreading awareness of brands amongst all consumers regardless of their existing level of interest in a brand, and the internet is highly effective in allowing consumers to pursue their interest in a product or service, up to and including the point of purchase.

Radio and newspapers

Radio and newspapers have complementary strengths. While radio plays a role as a broadcast “outreach” medium, establishing presence for a brand, newspapers consolidate that contact by providing more detail about an offer or service. The linear nature of radio means that messages can be timed to reach people when they are likely to have greatest impact.

Radio and outdoor

Radio and outdoor can be an influential media pairing. The two media share a lot of characteristics – both tend to be consumed whilst doing other things and are able to reach people in a variety of mind sets in and out of home. Radio can provide the brand voice to the brand image displayed on outdoor.

Radio and cinema

While radio and cinema are at a first glance quite different, their strengths are highly complementary. Both media exert strong emotional influence over their audiences on behalf of advertisers and both enjoy the lowest levels of active ad avoidance of any media.

Communicorp UK owns and operates stations across the UK, these areas include:

Scotland, South Wales, North Wales, Yorkshire, Midlands, North East, and the North West.

Including:

Manchester, Greater Manchester, Liverpool, Merseyside, Preston, Southport, Blackpool, Chester, Cheshire, Warrington, Salford, Oldham, Bolton, Lancashire, Newcastle, Tyneside, Teeside, Middlesbrough, Gateshead, Durham, Darlington, East Midlands, Nottingham, Nottinghamshire, Derby, Derbyshire, Leicester, Peterborough, Kettering, Northampton, Lincoln, Watford, St Albans, Hemel Hempstead, Hertford, Hertfordshire, Leeds, Bradford, Sheffield, Doncaster, Wakefield, Wrexham, Rhyl, Bangor, Anglesey, Aberystwyth, Cardiff, Newport, Gwent, Edinburgh, Glasgow.