Cut Through The Noise
Grab your listener’s attention by making a successful radio ad. This guide will help your motivate and persuade your audience to take action with powerful creative and placement.
Why radio?
Your ad is efficiently targeted
We can target your ad efficiently by station-type, age, social grade, gender, and geographical region. The airwaves are your oyster.
Radio offers the best ROI of any media
Delivering an average ROI of £7.70 for every £1 spend, a radio ad that stands out and communicates clearly always comes out on top.
Short lead-times and low-cost production
Radio offers short lead-times and relatively low-cost production making it the perfect solution for promoting tactical advertising messages at short notice.
Ready? Let’s Begin…
Not quite sure how to create a radio ad? Let us help.
We get it, the thought of creating something that will be live on air is a daunting prospect, but it really couldn’t be more simple. We have put together a short guide on how to put together your campaign from idea right through to budget.
How Radio Works
Choosing the Right Station
You have chosen to add radio advertising to your marketing mix, but have you considered the right station and frequency for your business?
Creating a Great Ad Campaign
Communicorp UK Creative Director John-Paul Hughes takes us through the three important considerations for a great ad campaign.
Measuring Ad Effectiveness
Whether you are using radio as a boost or as part of a longer-term strategy, it is important to think about how you are going to measure the effects.
What Makes an Effective Campaign?
A curated set of resources to help make your campaign go that extra mile by being as effective as possible.
Creativity
Before you win the hearts and minds of consumers, you must first win eyes and ears.
Planning
This handy guide takes you through the various planning stages to ensure maximum impact.
Radio x Online
How allocating 10% of a media budget into radio boosts brand browsing online by 52%.
Hear and Now
How targeting people at relevant times
helps turbocharge your ad’s effectiveness.
Why radio?
Your ad is efficiently targeted
We can target your ad efficiently by station-type, age, social grade, gender, and geographical region. The airwaves are your oyster.
Radio offers the best ROI of any media
Delivering an average ROI of £7.70 for every £1 spend, a radio ad that stands out and communicates clearly always comes out on top.
Short lead-times and low-cost production
Radio offers short lead-times and relatively low-cost production making it the perfect solution for promoting tactical advertising messages at short notice.
Ready? Let’s Begin…
Not quite sure how to create a radio ad? Let us help.
We get it, the thought of creating something that will be live on air is a daunting prospect, but it really couldn’t be more simple. We have put together a short guide on how to put together your campaign from idea right through to budget.
How Radio Works
Choosing the Right Station
You have chosen to add radio advertising to your marketing mix, but have you considered the right station and frequency for your business?
Creating a Great Ad Campaign
Communicorp UK Creative Director John-Paul Hughes takes us through the three important considerations for a great ad campaign.
Measuring Ad Effectiveness
Whether you are using radio as a boost or as part of a longer-term strategy, it is important to think about how you are going to measure the effects.
What Makes an Effective Campaign?
A curated set of resources to help make your campaign go that extra mile by being as effective as possible.
Creativity
Before you win the hearts and minds of consumers, you must first win eyes and ears.
(Communicorp UK)
Planning
This handy guide takes you through the various planning stages to ensure maximum impact.
(Radiocentre)
Radio x Online
How allocating 10% of a media budget into radio boosts brand browsing online by 52%.
(Radiocentre)
Hear and Now
How targeting people at relevant times
helps turbocharge your ad’s effectiveness.
(Radiocentre)
Radio advertising for recruitment: Unlock 1000s of potential new recruits
When using radio to recruit, you are not just reaching those out of work, you are reaching everyone. Although a listener may not be looking for a job, a well-placed advert could pique the interest of someone who may want to switch careers.
Combining radio advertising with digital can boost your recruitment campaign, running a radio ad alongside the likes of targeted social ads or PPC can boost your brand awareness. In turn, this will help you build recognition amongst a whole new audience.
Take a look at our guide that explores the benefits of using radio advertising to recruit.
Communicorp UK owns and operates stations across the UK, these areas include:
Scotland, South Wales, North Wales, Yorkshire, Midlands, North East, and the North West.
Including:
Manchester, Greater Manchester, Liverpool, Merseyside, Preston, Southport, Blackpool, Chester, Cheshire, Warrington, Salford, Oldham, Bolton, Lancashire, Newcastle, Tyneside, Teeside, Middlesbrough, Gateshead, Durham, Darlington, East Midlands, Nottingham, Nottinghamshire, Derby, Derbyshire, Leicester, Peterborough, Kettering, Northampton, Lincoln, Watford, St Albans, Hemel Hempstead, Hertford, Hertfordshire, Leeds, Bradford, Sheffield, Doncaster, Wakefield, Wrexham, Rhyl, Bangor, Anglesey, Aberystwyth, Cardiff, Newport, Gwent, Edinburgh, Glasgow.
Communicorp UK Ltd
Level 7, XYZ Building
Hardman Boulevard,
Spinningfields,
Manchester
M3 3AQ
Communicorp UK Ltd
Level 7, XYZ Building
Hardman Boulevard,
Spinningfields,
Manchester
M3 3AQ
Communicorp UK Ltd
Level 7, XYZ Building
2 Hardman Boulevard
Spinningfields
Manchester
M3 3AQ